About Simhoo

Reimagining Retail Display
Through Intelligent Design

Simhoo New Material Company develops next-generation human mannequins that merge sculptural craftsmanship with smart LED display technology.

Who We Are

Simhoo is a new material technology company focused on intelligent retail display solutions. Our flagship product — SmartMannequin — is a Digital Display Mannequin designed for fashion brands that refuse to settle for static storefronts.

We combine advanced materials, precision manufacturing, and programmable LED face screens to create Interactive Mannequins that tell your brand story in real time. From streetwear labels to luxury concept stores, SmartMannequin transforms mannequins from silent fixtures into living brand ambassadors.

Most of our mannequins feature our signature silver metallic finish — a modern aesthetic that pairs seamlessly with contemporary fashion and urban retail environments.

  • Founded focus: Smart retail display & new material innovation
  • Core product: SmartMannequin — Digital Display Mannequin
  • Target market: Streetwear, trend-led & premium fashion brands
  • Key technology: Customizable LED face display system

Innovation First

We push the boundaries of what a mannequin can be — merging hardware, software, and design.

Brand-Centric

Every SmartMannequin is built to amplify your brand identity, not replace it.

Premium Materials

Silver-finish bodies crafted with attention to detail, durability, and visual impact.

Partnership Mindset

We work closely with brands from concept to installation, ensuring every display delivers.

Our Mission

Making Every Storefront Intelligent

We believe the future of physical retail is interactive. SmartMannequin bridges the gap between digital marketing and in-store experience — giving fashion brands a powerful new tool to capture attention, drive engagement, and create memorable moments.

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